APM MONACO – Nautila Collection in Saint-Tropez, France

Boutique a Saint Tropez

Nautila Collection brings a seaside spirit to the heart of a luxury jewellery boutique!

We’re pleased to share a new chapter in our ongoing collaboration with APM MONACO, a globally recognized jewellery brand known for its contemporary elegance and refined retail environments.

While we regularly supply natural oak herringbone flooring for APM MONACO boutiques around the world, the Saint-Tropez location called for something different. For this iconic destination on the French Riviera, the client chose our Nautila Collection, a tribute to the maritime world.

With its distinctive all-wood design, Nautila brings the refined aesthetics of luxury yacht interiors into the boutique, adding a unique seaside atmosphere that blends effortlessly with the brand’s identity. The result is a space that feels both exclusive and evocative, where design and storytelling come together.

This project perfectly illustrates how the right flooring can enhance a retail environment, not just functionally, but emotionally and experientially.