In order to expand its customers’ portfolio in the Middle East’s markets, Ideal Legno decided to open a showroom in Doha where to present their excellences and the latests news.
Qatar has one of the economies with the fastest growing in the world and with a very high per capita income (the second in the world) thanks to the exports of natural gas and oil. Today, however, the wealth of Doha is no more exclusively based on the intention to exploit the country’s resources, but also in the diversification of the economy, promoted through recent investments aimed to develop the sector of tourism and leisure.
The exhibition of Ideal Legno is therefore located in the Qatari capital, the center of the building and cultural ferment. The location had been recently renovated and expanded to obtain a surface of about 100 sqm. It’s within this new wide and bright space that are hosted the company’s main collections.
The goal is to create a prestigious meeting point for customers, architects and interior designers, who supervised by competent staff will know and appreciate authentic products, with the 100% Made in Italy quality and design.
Opening this showroom is an important step for Ideal Legno, it means being closer to the Middle East’s market considering its growing importance, but above all, strengthen its presence and efficiency in the territory.
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